Hi there. I’m Sophie (Chen) Mathieu, a brand designer and strategist with 10+ years of experience in food, drink, and lifestyle.
About
Highlights at a glance
I co-founded The Powder Patisserie, where I led brand, marketing, and customer experience. My work blends creative strategy with hands-on execution, always focused on clarity, usability, and emotional impact. From identity and packaging to digital content and brand activations, I create thoughtful, engaging experiences that resonate.
- 10+ years of design & brand experience across food, drink, and lifestyle
- Co-founder of The Powder Patisserie, led all brand, marketing, and CX
- Expertise in strategy, visual identity, packaging, digital content, and UX
- Built & nurtured multi-channel presence: web, social, newsletter, pop-ups
- Hands-on with tools like Adobe CC, Wix, Meta Business Suite, Mailer
- Previously worked at design agency Hue&Cry, Glock
Case studies
This portfolio includes selected case studies, each one showing how I think, collaborate, and build brands people remember.
The Powder Patisserie
A new baking experience for modern life